Post 1

Burger King, a worldwide and highly successful fast food chain. A company that uses integrated marketing communication campaign to promote its brand and current promotions. Over the last 4 weeks in the USA Burger King has been advertising and promoting the launch of their new fries which claims to be different and perfectly salted. As a first initial information release Burger King advertised on their webpage www.burgerking.com advising the public that they would be launching a new kind of french fry, which would be fatter and perfectly salted and stay fresher for longer. Burger King also sent out a huge email blast to their database of customers with information about the new french fry release. There would be several other brands that would be going up in competition against Burger King with their new french fry release, some of these include McDonalds, KFC, Wendys, Jack in the Box etc. The promotion for the new product must be effective in order for them to dominate the industry with their products. Here Burger King is using IMC tool Internet marketing and advertising.