After reviewing the Burger King marketing campaign for their new french fry i believe the campaign was a great success. By using integrated marketing communication tools Burger King was able to promote and advertise their new product to a large audience from all different demographics. The company received a large amount of editorial and PR in regards to the Free French Fries day they ran on the 16th December, they created a great hype and their stores were buzzing and many customers came to sample the new product. Branding positioning was integrated into all brand messaging and all marketing communication had strategic consistency.
Great promotion and campaign !
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