Post 5

Over the weekend i went into Burger King to check out the Free Fries day promotion. Driving to the store i drove past a few bus stop areas where Burger King had advertised the day. Also several radio stations where promoting the day and running advertisements for Burger King and speaking about the new fries that they would be offering. I discovered that Burger King did not require any customers to be make purchases, they were just giving the fries away for free. This is a fantastic marketing tactic to attract customers to Burger King to try the new fries. There were people lined up outside and many people from the media covering the story of this day. Burger King had a large amount of banners in store and in the window front with images of the new french fries and many of the staff members working were handing out flyers with information about the new product and also some coupons where you would receive a free medium sized fries with any burger purchase. This is a great sales promotion tactic and also a good way of direct marketing to customers. I also drove to several other Burger King branches to see if they were also impacted in the same way and had the same amount of customers flocking their store for this promotional day and found that indeed they were all just as busy. The promotion seemed to have worked a treat.