Post 2

Over the last few days there has been a considerable amount of PR and press releases that have been released in regards to the new french fry Burger King is releasing. The PR seems to be positive and many publications have commented on the new product release. Some of these include the Miami Herald, the Impulsive Buy, Times Newsfeed, and Burger Business. All the sites have reported positively stating, The new fries will cost the same, but are thicker and have less sodium. They also have a coating designed to make them crispier and stay hotter longer. Burger King stated in press release that their new fries are,

“A thicker cut of potato gives each bite more fluffy, potato flavor on the inside and crispy, golden-brown deliciousness on the outside,”

Burger King is thus far using IMC tools Direct Marketing, with the personalised email blasts to database and Public relations, with the press releases and several online publications that have released information on the new product launch. Burger King is cleverly using publicity to get the word out to the public so that they can continue to dominate the industry with having the best french fry in the fast food world. 

www.burgerbusiness.com

http://www.miamiherald.com/2011/12/07/2535291/the-french-fry-wars-burger-king.html

http://newsfeed.time.com/2011/12/01/burger-king-is-revamping-its-french-fry-recipe/