Post 4

Today  i went into a Burger King branch to see what how they were promoting the product and observed a couple of things. Firstly the internal signage displays images of the new french fries and this signage is visible all throughout the store and also all through the store front so that it is visible when driving past or through the drive through area. Secondly when i approached the counter to place an order the server informed me about the new fries and asked me if i would like to add some to my order. Here personal selling and also direct marketing are used.  Burger King shows they understand the importance of retaining customers and keeping them loyal to their brand, not only are they advertising their new product but also assuring the customer will return. I also noticed a printed advertisement in the Wayne weekly which is the local newspaper in my area. Burger King has used many different communication methods to advertise and promote their new french fries and are delivering the message very effectively. All the marketing communications have had strategic consistency.