Post 3

A new observation i have made today was the release of a new promotion on the introduction of Burger Kings new french fry and this is the "FREE FRIES FRIDAY DEC 16".  Burger King will be giving away one free value sized serving of their new french fries to all customers on Friday the 16th December until stocks lasts. This is a fantastic way to allow customers to use their senses in testing the product, a great use of the IMC tool sales promotion, although as the day is being advertised prior it also uses internet marketing and also public relations as i have found pr online in regards to this day. Burger King is using a blend of tools to contact and capture the attention of its audience.  I have observed a fair amount of message integration with this campaign, everything i have seen has had verbal and visual consistency. On their webpage they are also using social media to target a wider audience. There is link on www.burgerking.com where you click on the Free Fries Friday image and it redirects you to your own personal facebook page and gives you the option to like the page. Currently 2,229,616 people on facebook have liked this page. They use all the same imagery and wording so that you can recognise the brand and the product easily. They are also running a competition to get the audience interactive, here they ask audience to guess a number of how many fries they believe Burger King will give away on the Free Fries Friday and the person who guesses the amount closest to the true amount will win free fries for a year. Here Burger King has used IMC tools advertising, social media advertising (with facebook), direct marketing (by directing people to their personal facebook accounts) and also interactive and internet marketing.